Open On the future of cosmetic marketing in a post-pandemic world
No-one would dispute that it’s been a tumultuous, disruptive ride for cosmetic and beauty marketers in recent times. Brands have had to literally reinvent the consumer journey, moving from in-person, in-store to the digital environment. This has been especially challenging for beauty brands, where the customer experience is very much where sales are won or lost.
No-one would dispute that it’s been a tumultuous, disruptive ride for cosmetic and beauty marketers in recent times. Brands have had to literally reinvent the consumer journey, moving from in-person, in-store to the digital environment. This has been especially challenging for beauty brands, where the customer experience is very much where sales are won or lost.